Advertising Campaigns

Since its first edition in Rome, on May 2102 Forum Agenti has been working in a communication project able to guarantee a growing number of visitors to the Participating and Sponsors Companies. The number of visitors has been growing with the growing visibility of the brand.
Since the beginning of the 2014, the advertising campaign has becoming more well-structured: now Forum Agenti appears on more newspapers, more radio channels and landed on TV.

TV Spot Advertising Campaign
In 2014, Forum Agenti brought on TV its brand for the first time. Initially, the Commercial Agents Recruitment Fair was launched on the Mediaset Channels (Canale 5, Italia 1 and R101). Then, it was immediately broadcasted by the Sky Channels (channel 100 Sky Tg24) and Rai (Rai Uno, Rai Tre e Rai News24).
To gain targeted visibility in occasion of the Milan edition of the Fair, Forum Agenti chose to go on the air on 7Gold, a very well known local TV channel in the Lombardia region. The Spot goes on the air from the 4th October 2014 to the 5th November 2015.
Radio Spot Advertising Campaign
The Radio Campaign was the Forum Agenti first choice in order to build visibility in the media.
The tam-tam of the brand started in the beginning of 2012 on Radio24; this radio was selected because of its target audiences (commercial agents, companies, professionals...) exactly corresponding to the Participants of the Recruitment Fair, both exhibitors and visitors. Form 2014, the broadcasting went on the Radio Stations of RAI (Italy’s national public broadcasting company) Radio1 and Radio2.
For instance, this choice to tie up the Forum Agenti brand to the most known brand of the Network, that is to say Agenti.IT, maximized the results of the radio campaign. Furthermore, this decision was the key for an increasing interest in the innovative idea represented by Forum Agenti: the fair of the recruitment of commercial agents.
National and Local Press Advertising Campaign
The advertising planning on the press ensures an excellent and wide coverage, both local and national.
The selected targets are the most esteemed and sold newspapers in Italy. Regarding to the national newspapers, there are Repubblica (insert “Affari&Finanza”) Il Sole 24 Ore, Il Giornale, Libero, MF, Milano Finanza e Italia Oggi.
Among the periodicals, Forum Agenti chose only the magazines that focus on commercial agents, freelances and self-employed most generally. You can find the brand of Forum Agenti on Class, Capital, Patrimoni and Ferramenta2000Magazine.